A basic human need is to connect with others. With a smile, a laugh, a high-five, we connect with others every single day.
With ever increasing numbers, these connections are happening online. But, the subtlety and substance of real-world interactions can get lost in the rigidness of online tools.
In this basic, human way, online sharing is awkward. Even broken. And it looks like Google+ aims to fix this.
Google+ is bringing nuance and richness of real-life sharing to software... through your relationships and your interests.
Circles: share what matters, with the people who matter most. What we share with our BFF’s is not the same thing we share with parents or pals at the office. With Circles, you connect with certain people at certain times within their circles.
People already use real-life circles to express themselves, and to share with precisely the right folks. So Circles did what made sense: brought Circles to software. Just make a circle, add your people, and share what’s new—just like any other day.
Sparks: strike up a conversation, about pretty much anything! Healthy obsessions inspire sharing, and we’ve all got one (or two, or three...). Maybe it’s gardening, or comic books, or fashion, but the attraction is always the same: it comes up in conversation, we immediately jump in, and we share back and forth with other fans. Often for hours. The trick is getting things started, and getting over that initial hump. Fortunately, the web is the ultimate icebreaker.
The web, of course, is filled with great content—from timely articles to vibrant photos to funny videos. And great content can lead to great conversations. Sparks delivers a feed of highly contagious content from across the Internet. On any topic you want, in over 40 languages. Simply add your interests, and you’ll always have something to watch, read and share—with just the right circle of friends.
Hangouts: stop by and say hello, face-to-face-to-face…whether it's inside a pub or on a front porch, human beings enjoy hanging out. And why not? It's how we unwind, recharge, and spend unscheduled time with old and new friends alike. Hanging out is deceptively simple though, and the nuance gets lost online.
Hangouts lets you stop by when you're free, and spend time with your Circles.
Mobile: share what’s around, right now, without hassle. These days a phone is the perfect sharing accessory: it's with you, it's online, and it's how we stay close with our closest friends. Google+ helps make your pocket computer even more personal.
Location, location, location: In life, the places we visit shape conversations in lots of meaningful ways. If we call John from the airport, he’ll likely ask about our trip. Or if Jane texts from a nearby restaurant, we might join her for dessert. With Google+ you can add your location to every post. (Or not. It’s always up to you.)
Instant Upload: Getting photos off your phone can be a pain, so many of us don't even bother. Of course pictures are meant to be shared, not stranded. Instant Upload adds your photos to a private album in the cloud. This way they're always available across your devices—ready to share as you see fit.
Huddle: Coordinating with friends and family in real-time is really hard in real life. After all, everyone's on different schedules, in different places, and plans can change at any moment. Phone calls and text messages can work in a pinch, but they're not quite right for getting the gang together.
Huddle, a group messaging experience, lets everyone inside the circle know what's going on, right this second.
Google+ is available on Android Market and the mobile web, and it’s coming soon to the App Store.
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